The Pashmina is Back Courtesy Jos and Fine

The intention behind Project Legacy of Jos & Fine was to revive the lost art of weaving Kani shawls, to put the customer in the centre of creating such a masterpiece and finally to give dignity to lives of the unsung nameless karigars of Kani shawls - Aaditya Kitroo

Read the story at: https://www.softpowermag.com/jos-fine-brings-back-the-original-pashmina-to-world-acclaim/

Video courtesy Jos & Fine, Aaditya Kitroo